How we do it

We develop market messages, distribute them via on-line/on-site events and media, generate leads and perform initial sales qualification by engaging prospects directly.

We understand the business requirements and are not shy to go into technical details right away.

By integrating sales and marketing workflows, we deliver scalable instant market access to partners and end-users throughout South East Europe (SEE).

Here are some basic steps we follow during the process.

Let us know you

Run us through your sales or technical pitch!

Even better, provide us with your partner portal or demo system access so we're instantly up to speed!

Liaise us with the right people ready to present or interact at webinars or other types of events!

The more info we get, the quicker we can capture your value proposition, product features and competitive positioning.

Develop

We'll develop various interconnected content types in multiple regional languages:

On-line events (webinars)
On-site events
Blog articles
eBook
Product Demos
Infographics
Case studies or success stories
Banners

Our development is underpinned by:

a deep understanding of IT technology used in organizations - from infrastructure to security. We use that to develop assets, as opposed to mere language translation offered by typical marketing shops.
an understanding that a multitouch approach with a strong focus on events (on-line or on-site) is needed to capture attention and generate meaningful engagement.

We don't stop at creating assets and leave you struggling what to do with them...

Distribute

We distribute multilanguage content to a relevant audience in the region.

We use everything from own media and contacts (Techinsights.pro web and social, newsletters), to paid media channels (social ads + local media), including leading regional trade press publications.

We provide event registration and lead generation workflows so we always keep the contacts engaged and lists properly curated, and also keep you in the loop.

Repurpose

Connect

Iterate

Follow-up

Nurture

Re-use

Reiterate and re-use

We diligently make sure all content is always connected, re-used and repurposed across all channels! This ensures continuous lead nurturing, not just "fire and forget" campaigns.

Web content calls out to upcoming event
Landing page connects to blog content for in-depth details
Native text or banner in media links to upcoming event or webinar
Recorded and edited videos from webinar repurposed for social media and other formats
Boosted social media posts linked to the relevant content
and so on...

Sales follow-up

We'll contact marketing leads generated with the above activities and perform follow-up to gauge the level of interest.

We go beyond simple cold call scripts, as we want to make sure to bring you sales qualified leads you can progress to opportunities.